Roadmap

The BINCA Group Roadmap is the perfect route planner to map out successful products. Our four companies pour all of their experience into the roadmap process, and together with our customers and partners, this creates new synergies and innovative ideas.

Oliver Fritsch, General Manager Concept Cool Vertriebsgesellschaft mbH, St. Pölten, Austria

Roadmap – Four Steps to Success

Step 1: Consulting

In the Consulting step, we share our knowledge with you, our food scouts make new discoveries, and through product workshops and visits to the farms you will learn and experience everything related to flavor, certification, and the origin of your product.

Step 2: Concept

In the Concept step, we plan market-ready products. Through our branding services, we create an image for your brand and the right POS material that really speaks to the consumer.

Also, our products have many great stories that you can tell in good conscience. Or we can also do this for you. We offer writing, photography and videos, for all of your print, online and social media channels.

Step 3: Food Chain

In the 3rd step, you will experience our entire Food Chain. This includes everything from production, processing, Laboratory and quality control, to transport and storage. You will receive your turn-key ready product, exactly when and where you need it.

Step 4: After Sales

We want your new product to be well received by your customers! In the After Sales step, we offer you continued sales support – from both in front of and behind the counter. We can work together with your marketing team, train your employees, conduct promotional campaigns at POS, attend trade fairs and customer events, and participate in your key-account sales meetings.