Filleting in the factory
Can you have a special relationship with Cod? For Jacob de Vries, from Urk in the Netherlands, this is his life's work. Jacob hand-fillets fine fish, such as the Norwegian Winter Cod, Skrei, in his factory for the BINCA Group.
Filleting with a passion
Jacob was born and raised in Urk. Since a young age, he dreamed about catching a career in fishing. This goes without saying for someone from Urk, where fishing has been the main source of livelihood for generations in the Dutch province of Flevoland.
However, Jacob chosen his own way. He is a "fish-whisperer", he understands and hand-fillets fish. Above all, Cod speaks to him the most. He is fascinated by the beauty of this fish, its skin, and its luster. That´s why his motto is "beyond cod", which he interprets to mean something along the lines of: to highlight the value of a fish through his own work, and improve it.
Jacob always also sees the history behind his products, and the effort it takes for the fishermen to catch it sustainably. Especially when it comes to the delicacy, Skrei.